School of Traditional Skills · paid acquisition

Fall Summit 2026
Acquisition Board

Data updated6:23 am PDTMonday, October 19, 2026
Times are the ad account's
Registrations and sales: Hyros
Spend and clicks: Meta
Sales need a Fall Summit ad touch
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Day 35 of delivery. Just Today is 10/19/2026 on its own, midnight to now in the account time zone. Running Total covers 9/7/2026 to 10/19/2026, every day the Fall Summit campaigns have run.

Just Today

10/19/2026

Midnight to now, account time zone

Leads0registrations tagged !summit-2026
Cost per leadno data
Link clicks0
Cost per clickno data
Spend$0.00both ad accounts
Page conversionno dataleads ÷ link clicks
Purchases14
Revenue$1,949.31
Cost per purchase$0.00
ROASno databreak-even at 1.00x

Running Total

9/7/2026 to 10/19/2026

Every day the Fall Summit campaigns have run, MOF and BOF reported separately below

Leads160,146registrations tagged !summit-2026
Cost per lead$1.61
Link clicks584,465
Cost per click$0.44
Spend$257,373.63both ad accounts
Page conversion27.4%leads ÷ link clicks
Purchases6,069
Revenue$229,108.67
Cost per purchase$42.41
ROAS0.89xbreak-even at 1.00x

All campaigns combined

Every Fall Summit campaign together (TOF + MOF + BOF), running total, both accounts. Spend, purchases and revenue include the retargeting campaigns; registrations stay TOF-only.

Total spend$264,060.65all campaigns
Purchases6,937
Revenue$263,604.01
Cost per purchase$38.07
ROAS1.00xbreak-even at 1.00x

MOF campaigns

Retargeting that sells to people who have already registered, so it is judged on sales alone and is left out of every figure above. A sale counts here when the buyer’s last ad click was one of these ads (organic return visits are skipped, as in Hyros last-click); registrations are never credited to it.

Just Today

10/19/2026

MOF | Fall Summit 2026 | VIP All-Access Pass, MOF | Fall Summit 2026 | Reminder, MOF | Fall Summit 2026 | Replay

Spend$0.00
Purchases2
Revenue$243.50
ROASno databreak-even at 1.00x

Running Total

Delivering

Every day the MOF campaigns have run

Spend$5,830.39
Purchases846
Revenue$31,097.34
ROAS5.33xbreak-even at 1.00x
Campaign SpendPurchases RevenueROAS
VIP All-Access Pass MOF | Fall Summit 2026 | VIP All-Access PassSTS $4,736.47 826 $28,894.70 6.10x
Reminder MOF | Fall Summit 2026 | ReminderSTS $496.41 4 $707.50 1.43x
Replay MOF | Fall Summit 2026 | ReplaySTS $597.51 16 $1,495.14 2.50x
PreviewCreative SpendPurchases RevenueROAS
video 3 sts1307STSVIP All-Access Pass·9-27-26 | VIP All-Access Pass $1,932.82 303 $10,499.94 5.43x
you-are-registered-photo-overlay-most-sb49-v01 sts1313STSVIP All-Access Pass·9-27-26 | VIP All-Access Pass $717.94 126 $4,078.49 5.68x
price-up-tomorrow-flap-board-most-sb80-v03 sts2067STSVIP All-Access Pass·10-11-26 | VIP Pass | Price Up Tomorrow $445.24 106 $3,114.00 6.99x
price-up-tomorrow-seam-cross-most-sb80-v03 sts2071STSVIP All-Access Pass·10-11-26 | VIP Pass | Price Up Tomorrow $101.66 32 $2,421.00 23.81x
price-up-tomorrow-email-open-most-sb80-v02 sts2069STSVIP All-Access Pass·10-11-26 | VIP Pass | Price Up Tomorrow $154.02 49 $1,864.50 12.11x
two-days-left-tilted-block-most-sb81-v03 sts2082STSVIP All-Access Pass·10-10-26 | VIP Pass | 2 Days Left $194.83 36 $1,153.00 5.92x
printable-reference-pack-photo-overlay-product-sb49-v01 sts1309STSVIP All-Access Pass·9-27-26 | VIP All-Access Pass $119.77 22 $1,027.50 8.58x
two-days-left-split-numeral-most-sb81-v02 sts2078STSVIP All-Access Pass·10-10-26 | VIP Pass | 2 Days Left $235.69 34 $912.00 3.87x
video 2 sts1307STSVIP All-Access Pass·9-27-26 | VIP All-Access Pass $216.11 30 $863.50 4.00x
whats-in-the-pass-checklist-product-sb49-v01 sts1315STSVIP All-Access Pass·9-27-26 | VIP All-Access Pass $210.66 26 $760.50 3.61x
no-farm-no-equipment-tour-poster-replay-day-product-sb68-v01 sts1740STSReplay·10-12-26 | Summit Replay | Day 1 Monday $99.85 7 $721.00 7.22x
free-5-day-training-tour-poster-day-product-sb67-v03 sts1732STSReminder·10-12-26 | Summit Reminder | Day 1 Monday $99.85 3 $688.00 6.89x
value-820-for-19-stat-card-most-sb49-v01 sts1314STSVIP All-Access Pass·9-27-26 | VIP All-Access Pass $43.15 11 $617.00 14.30x
preservation-bread-cooking-tour-poster-replay-day-product-sb68-v02 sts1741STSReplay·10-13-26 | Summit Replay | Day 2 Tuesday $99.30 4 $472.14 4.75x
two-days-left-outline-display-most-sb81-v02 sts2081STSVIP All-Access Pass·10-10-26 | VIP Pass | 2 Days Left $24.31 7 $459.50 18.90x
you-are-registered-ad copy. V3 Horizontal sts1313STSVIP All-Access Pass·9-27-26 | VIP All-Access Pass $89.13 9 $367.77 4.13x
summit-recipe-book-photo-overlay-product-sb49-v01 sts1310STSVIP All-Access Pass·9-27-26 | VIP All-Access Pass $88.86 10 $217.00 2.44x
no-farm-no-equipment-tour-poster-replay-day-product-sb68-v05 sts1744STSReplay·10-16-26 | Summit Replay | Day 5 Friday $99.84 1 $195.00 1.95x
two-days-left-brush-swipe-most-sb81-v02 sts2083STSVIP All-Access Pass·10-10-26 | VIP Pass | 2 Days Left $16.91 7 $160.50 9.49x
you-are-registered-ad copy. V3 Vertical sts1313STSVIP All-Access Pass·9-27-26 | VIP All-Access Pass $34.91 6 $114.50 3.28x
whats-in-the-pass-checklist-product-sb49-v02 sts1316STSVIP All-Access Pass·9-27-26 | VIP All-Access Pass $37.26 5 $104.00 2.79x
preservation-bread-cooking-tour-poster-replay-day-product-sb68-v03 sts1742STSReplay·10-14-26 | Summit Replay | Day 3 Wednesday $99.51 3 $87.50 0.88x
two-days-left-timer-ring-most-sb81-v02 sts2077STSVIP All-Access Pass·10-10-26 | VIP Pass | 2 Days Left $17.95 3 $66.00 3.68x
done-for-you-notes-photo-overlay-product-sb49-v01 sts1307STSVIP All-Access Pass·9-27-26 | VIP All-Access Pass $11.64 2 $56.00 4.81x
preservation-bread-cooking-tour-poster-replay-day-product-sb68-v04 sts1743STSReplay·10-15-26 | Summit Replay | Day 4 Thursday $99.22 1 $19.50 0.20x
preservation-bread-cooking-tour-poster-day-product-sb67-v04 sts1733STSReminder·10-13-26 | Summit Reminder | Day 2 Tuesday $98.49 1 $19.50 0.20x
so-worth-it-quote-card-most-sb49-v01 sts1317STSVIP All-Access Pass·9-27-26 | VIP All-Access Pass $12.11 1 $19.00 1.57x
two-days-left-ticket-stub-most-sb81-v03 sts2080STSVIP All-Access Pass·10-10-26 | VIP Pass | 2 Days Left $4.24 1 $19.00 4.48x
preservation-bread-cooking-tour-poster-replay-week-product-sb68-v06 sts1745STSReplay·10-17-26 | Summit Replay | Weekend Saturday $99.79 0 $0.00 0.00x
free-5-day-training-tour-poster-day-product-sb67-v06 sts1735STSReminder·10-15-26 | Summit Reminder | Day 4 Thursday $99.67 0 $0.00 0.00x
no-farm-no-equipment-tour-poster-day-product-sb67-v07 sts1736STSReminder·10-16-26 | Summit Reminder | Day 5 Friday $99.65 0 $0.00 0.00x
preservation-bread-cooking-tour-poster-day-product-sb67-v05 sts1734STSReminder·10-14-26 | Summit Reminder | Day 3 Wednesday $98.75 0 $0.00 0.00x
price-up-tomorrow-condensed-dark-most-sb80-v03 sts2070STSVIP All-Access Pass·10-11-26 | VIP Pass | Price Up Tomorrow $5.04 0 $0.00 0.00x
price-up-tomorrow-thread-dark-most-sb80-v02 sts2076STSVIP All-Access Pass·10-11-26 | VIP Pass | Price Up Tomorrow $3.62 0 $0.00 0.00x
two-days-left-slide-deck-most-sb81-v02 sts2079STSVIP All-Access Pass·10-10-26 | VIP Pass | 2 Days Left $3.40 0 $0.00 0.00x
price-up-tomorrow-highlight-bars-most-sb80-v02 sts2073STSVIP All-Access Pass·10-11-26 | VIP Pass | Price Up Tomorrow $3.38 0 $0.00 0.00x
price-up-tomorrow-handwritten-most-sb80-v02 sts2072STSVIP All-Access Pass·10-11-26 | VIP Pass | Price Up Tomorrow $3.16 0 $0.00 0.00x
price-up-tomorrow-mono-accent-most-sb80-v02 sts2075STSVIP All-Access Pass·10-11-26 | VIP Pass | Price Up Tomorrow $2.26 0 $0.00 0.00x
two-days-left-inbox-phone-most-sb81-v02 sts2084STSVIP All-Access Pass·10-10-26 | VIP Pass | 2 Days Left $1.14 0 $0.00 0.00x
two-days-left-paint-pen-most-sb81-v02 sts2086STSVIP All-Access Pass·10-10-26 | VIP Pass | 2 Days Left $0.84 0 $0.00 0.00x

BOF · Summit Special Membership

Bottom-of-funnel campaigns aimed at people already in the funnel, so it is judged on sales alone and is left out of every figure above. A sale counts here when the buyer’s last ad click was one of these ads (organic return visits are skipped, as in Hyros last-click); registrations are never credited to it.

Just Today

10/19/2026

BOF | Fall Summit 2026 | Summit Special Membership

Spend$44.36
Purchases2
Revenue$214.50
ROAS4.84xbreak-even at 1.00x

Running Total

Delivering

Every day the BOF campaign has run

Spend$856.63
Purchases22
Revenue$3,398.00
ROAS3.97xbreak-even at 1.00x
PreviewCreative SpendPurchases RevenueROAS
thirty-day-guarantee-seal-seal-badge-product-sb90-v01 sts2403STS10-16-26 | Summit Special | General $281.49 14 $2,335.50 8.30x
next-step-pathway-replay-pitch-cut-most-aware-sb91-v03 sts2419STS10-16-26 | Summit Special | General $56.97 2 $390.00 6.85x
grow-raise-cook-preserve-benefit-chips-product-sb90-v01 sts2414STS10-16-26 | Summit Special | General $88.53 2 $243.50 2.75x
this-time-next-year-hairline-editorial-most-aware-sb90-v01 sts2409STS10-16-26 | Summit Special | General $120.08 1 $195.00 1.62x
start-with-one-macro-word-solution-sb90-v01 sts2404STS10-16-26 | Summit Special | General $20.03 1 $195.00 9.74x
takeaways-become-skills-announcement-most-aware-sb90-v02 sts2416STS10-16-26 | Summit Special | General $4.67 1 $19.50 4.18x
skip-hard-knocks-announcement-product-sb90-v02 sts2399STS10-16-26 | Summit Special | General $1.41 1 $19.50 13.83x
now-keep-going-announcement-product-sb90-v02 sts2398STS10-16-26 | Summit Special | General $85.51 0 $0.00 0.00x
next-step-pathway-replay-pitch-cut-most-aware-sb91-v02 sts2418STS10-16-26 | Summit Special | General $53.44 0 $0.00 0.00x
everything-in-the-school-checklist-card-product-sb90-v01 sts2405STS10-16-26 | Summit Special | General $25.67 0 $0.00 0.00x
full-year-195-numeral-trio-product-sb90-v02 sts2397STS10-16-26 | Summit Special | General $25.43 0 $0.00 0.00x
ten-thousand-families-serif-bleed-product-sb90-v02 sts2411STS10-16-26 | Summit Special | General $21.82 0 $0.00 0.00x
members-only-qa-hard-split-product-sb90-v02 sts2402STS10-16-26 | Summit Special | General $19.87 0 $0.00 0.00x
next-step-pathway-replay-pitch-cut-most-aware-sb91-v01 sts2417STS10-16-26 | Summit Special | General $12.60 0 $0.00 0.00x
hard-part-not-information-paragraph-slab-problem-sb90-v01 sts2400STS10-16-26 | Summit Special | General $11.05 0 $0.00 0.00x
thirty-day-trial-frosted-card-product-sb90-v02 sts2408STS10-16-26 | Summit Special | General $8.21 0 $0.00 0.00x
always-a-next-step-editorial-spread-product-sb90-v01 sts2415STS10-16-26 | Summit Special | General $7.68 0 $0.00 0.00x
sound-familiar-questions-question-stack-problem-sb90-v01 sts2406STS10-16-26 | Summit Special | General $5.55 0 $0.00 0.00x
classes-manageable-steps-bubble-mask-most-aware-sb90-v01 sts2407STS10-16-26 | Summit Special | General $3.49 0 $0.00 0.00x
choose-learn-do-proof-row-solution-sb90-v01 sts2413STS10-16-26 | Summit Special | General $2.49 0 $0.00 0.00x
one-stop-place-member-announcement-most-aware-sb90-v02 sts2412STS10-16-26 | Summit Special | General $0.64 0 $0.00 0.00x
members-only-qa-hard-split-product-sb90-v01 sts2402STS10-16-26 | Summit Special | General $0.00 0 $0.00 no data
thirty-day-trial-frosted-card-product-sb90-v01 sts2408STS10-16-26 | Summit Special | General $0.00 0 $0.00 no data
last-day-today-paint-pen-most-sb89-v01 sts2396STS10-21-26 | Summit Special | Today Is The Last Day $0.00 0 $0.00 no data
last-day-tomorrow-handwritten-most-sb88-v02 sts2382STS10-20-26 | Summit Special | Tomorrow Is The Last Day $0.00 0 $0.00 no data
last-day-tomorrow-receipt-tape-most-sb88-v02 sts2384STS10-20-26 | Summit Special | Tomorrow Is The Last Day $0.00 0 $0.00 no data
last-day-today-ticket-stub-most-sb89-v02 sts2390STS10-21-26 | Summit Special | Today Is The Last Day $0.00 0 $0.00 no data

Registration funnel

Running total, both accounts. Rates are the step-to-step conversion.

24,076,159Impressions
2.4%click-through
584,465Link clicks
27.4%page conversion
160,146Leads
3.8%lead to sale
6,069Purchases

Campaigns

Running total only, one row per campaign. Yellow bars are share of leads, grey bars share of spend.

CampaignStatus SpendLeads Cost / leadLink clicks Cost / clickPage conv. PurchasesReg. to sale Revenue Cost / purchaseROAS
Page 1 TOF | Fall Summit 2026 | Page 1 | ABO STS5 of 6 ad sets live Delivering $576.44 253 $2.28 956 $0.60 26.5% 12 4.7% $247.50 $48.04 0.43x
Page 2 TOF | Fall Summit 2026 | Page 2 | ABO STS5 of 5 ad sets live Delivering $733.62 299 $2.45 914 $0.80 32.7% 7 2.3% $327.00 $104.80 0.45x
Page 3 TOF | Fall Summit 2026 | Page 3 | ABO STS8 of 8 ad sets live Delivering $1,408.74 498 $2.83 2,075 $0.68 24.0% 52 10.4% $5,177.50 $27.09 3.68x
Page 4 TOF | Fall Summit 2026 | Page 4 | ABO STS8 of 8 ad sets live Delivering $2,428.21 1,197 $2.03 4,171 $0.58 28.7% 58 4.8% $2,806.00 $41.87 1.16x
Page 5 TOF | Fall Summit 2026 | Page 5 | ABO STS4 of 4 ad sets live Delivering $200.66 66 $3.04 359 $0.56 18.4% 3 4.5% $66.00 $66.89 0.33x
General Hooks TOF | Fall Summit 2026 | General Hooks STSTSA94 of 100 ad sets live Delivering $42,572.21 21,355 $1.99 68,124 $0.62 31.3% 461 2.2% $13,373.00 $92.35 0.31x
Grid TOF | Fall Summit 2026 | Grid Photos STSTSA34 of 42 ad sets live Delivering $16,002.73 9,830 $1.63 35,349 $0.45 27.8% 560 5.7% $24,285.78 $28.58 1.52x
Video TOF | Fall Summit 2026 | Videos | ABO STSTSA23 of 24 ad sets live Delivering $12,344.41 9,387 $1.32 29,058 $0.42 32.3% 384 4.1% $16,919.00 $32.15 1.37x
Ad Copy Testing TOF | Fall Summit 2026 | Ad Copy Testing STS4 of 4 ad sets live Delivering $419.77 178 $2.36 825 $0.51 21.6% 3 1.7% $75.00 $139.92 0.18x
US/Canada Pages Ads TOF | Fall Summit 2026 | US/Canada Pages Ads STS1 of 1 ad sets live Delivering $761.68 390 $1.95 1,479 $0.51 26.4% 4 1.0% $94.00 $190.42 0.12x
10 named campaigns $77,448.47 43,453 $1.78 143,310 $0.54 30.3% 1,544 3.6% $63,370.78 $50.16 0.82x
Scaling TOF | Fall Summit 2026 | Scaling STS5 of 5 ad sets live Delivering $36,487.94 23,342 $1.56 80,099 $0.46 29.1% 758 3.2% $25,924.41 $48.14 0.71x
Scaling 2 TOF | Fall Summit 2026 | Scaling 2 | ABO TSA1 of 2 ad sets live Delivering $53,393.08 33,114 $1.61 143,575 $0.37 23.1% 1,372 4.1% $50,225.98 $38.92 0.94x
LAL Scaling TOF | Fall Summit 2026 | LAL Scaling TSA1 of 1 ad sets live Delivering $241.81 88 $2.75 441 $0.55 20.0% 3 3.4% $66.00 $80.60 0.27x
Scaling 3 | ABO - Copy TOF | Fall Summit 2026 | Scaling 3 | ABO - Copy TSA1 of 1 ad sets live Delivering $209.47 87 $2.41 427 $0.49 20.4% 3 3.4% $262.00 $69.82 1.25x
Scaling 4 | ABO Purchase TOF | Fall Summit 2026 | Scaling 4 | ABO Purchase TSA1 of 1 ad sets live Delivering $8,190.43 2,325 $3.52 8,792 $0.93 26.4% 549 23.6% $19,151.99 $14.92 2.34x
Scaling Australia TOF | Fall Summit 2026 | Scaling Australia STS1 of 1 ad sets live Delivering $528.44 298 $1.77 1,336 $0.40 22.3% 5 1.7% $131.00 $105.69 0.25x
Scaling CA/UK/AU TOF | Fall Summit 2026 | Scaling CA/UK/AU STS4 of 5 ad sets live Delivering $5,266.32 1,997 $2.64 10,250 $0.51 19.5% 43 2.2% $897.00 $122.47 0.17x
Scaling Canada TOF | Fall Summit 2026 | Scaling Canada STS1 of 1 ad sets live Delivering $6,936.08 5,267 $1.32 22,768 $0.30 23.1% 175 3.3% $6,108.50 $39.63 0.88x
Scaling NZ TOF | Fall Summit 2026 | Scaling NZ STS1 of 1 ad sets live Delivering $362.22 250 $1.45 1,038 $0.35 24.1% 4 1.6% $103.00 $90.56 0.28x
Scaling New Templates | Purchases TOF | Fall Summit 2026 | Scaling New Templates | Purchases STS2 of 2 ad sets live Delivering $645.13 109 $5.92 405 $1.59 26.9% 24 22.0% $555.00 $26.88 0.86x
Scaling SA TOF | Fall Summit 2026 | Scaling SA STS2 of 2 ad sets live Delivering $1,315.96 3,619 $0.36 15,329 $0.09 23.6% 9 0.2% $198.00 $146.22 0.15x
Scaling SA Purchase TOF | Fall Summit 2026 | Scaling SA Purchase STS1 of 1 ad sets live Delivering $687.21 715 $0.96 3,465 $0.20 20.6% 10 1.4% $365.50 $68.72 0.53x
Scaling UK TOF | Fall Summit 2026 | Scaling UK STS1 of 1 ad sets live Delivering $168.24 104 $1.62 486 $0.35 21.4% 2 1.9% $38.00 $84.12 0.23x
Warm Scaling 1 TOF | Fall Summit 2026 | Warm Scaling 1 | ABO TSA1 of 1 ad sets live Delivering $65,492.83 45,378 $1.44 152,744 $0.43 29.7% 1,568 3.5% $61,711.51 $41.77 0.94x
14 scaling campaigns $179,925.16 116,693 $1.54 441,155 $0.41 26.5% 4,525 3.9% $165,737.89 $39.76 0.92x
All campaigns24 campaigns, both accounts $257,373.63 160,146 $1.61 584,465 $0.44 27.4% 6,069 3.8% $229,108.67 $42.41 0.89x

Top 10 image ads

Ranked by tagged registrations, cheapest lead breaking ties. Click any preview to see the creative full size.

The 10 highest-earning of the 425 creatives that have produced a sale

Grid Photos | Style 4 | Image 04 | AC 1

sts0247TSAScaling 2 campaign·TSA Scaling

$34,777.50revenue $37,558.15spend 0.93xROAS 24,071leads

Video | Style 3 | Video 3 V2 Wide Screen | AC 1 - Copy 3

TSAWarm Scaling 1 campaign·Warm TSA Scaling

$32,766.99revenue $29,299.58spend 1.12xROAS 19,103leads

Video | Style 3 | Video 3 V2 Wide Screen | AC 1 - Copy 2

STSScaling campaign·Scaling Campaign 1

$13,237.99revenue $16,104.54spend 0.82xROAS 12,144leads

Grid Photos | Style 4 | Image 04 | AC 1

sts0247TSAWarm Scaling 1 campaign·Warm TSA Scaling

$10,427.49revenue $11,194.62spend 0.93xROAS 9,679leads

Video | Style 3 | 9x16 | AC 1 - Copy 3

TSAScaling 4 | ABO Purchase campaign·TSA Scaling

$8,903.49revenue $3,687.14spend 2.41xROAS 1,075leads

Video | Style 3 | Video 3 V2 Wide Screen | AC 1 - Copy

STSVideo campaign·Video | Style 3 | AC 1

$7,291.50revenue $1,794.73spend 4.06xROAS 1,960leads

Grid Photos | Style 4 | Image 04 | AC 1

sts0247TSAScaling 4 | ABO Purchase campaign·TSA Scaling

$5,805.00revenue $2,590.22spend 2.24xROAS 720leads

Video | Style 3 | 9x16 | AC 1 - Copy 2

TSAWarm Scaling 1 campaign·Warm TSA Scaling

$4,230.22revenue $5,127.05spend 0.83xROAS 4,628leads

General Hooks | Templates | Image 04 | AC 1

sts1606TSAScaling 2 campaign·TSA Scaling

$4,131.00revenue $3,902.38spend 1.06xROAS 1,905leads

Video | Style 3 | Video 3 V2 Wide Screen | AC 1 - Copy 3

TSAScaling 2 campaign·TSA Scaling

$4,000.50revenue $3,056.08spend 1.31xROAS 2,238leads
#PreviewCreative LeadsCost / lead SpendClicks Page conv.Impressions Purch.Revenue
1 Grid Photos | Style 4 | Image 04 | AC 1 sts0247TSAScaling 2·TSA Scaling Produced a purchase Ads Manager 24,071 $1.56 $37,558.15 109,605 22.0% 5,189,087 1,005 $34,777.50
2 Grid Photos | Style 4 | Image 04 | AC 1 sts0247TSAWarm Scaling 1·Warm TSA Scaling Produced a purchase Ads Manager 9,679 $1.16 $11,194.62 38,152 25.4% 1,426,815 320 $10,427.49
3 General Hooks | Style 1 | Image 07 | AC 1 - Copy 2 TSAWarm Scaling 1·Warm TSA Scaling Produced a purchase Ads Manager 4,257 $1.51 $6,426.28 12,513 34.0% 429,017 56 $1,551.45
4 Grid Photos | Style 4 | Image 08 | AC 1 sts0624STSScaling·Scaling Campaign 1 Produced a purchase Ads Manager 3,298 $1.48 $4,894.64 12,020 27.4% 549,065 112 $3,883.00
5 General Hooks | Templates | Image 04 | AC 1 sts1606TSAScaling 2·TSA Scaling Produced a purchase Ads Manager 1,905 $2.05 $3,902.38 7,461 25.5% 489,927 65 $4,131.00
6 General Hooks | Style 1 | Image 07 | AC 1 TSAGeneral Hooks·General Hooks | Style 1 | AC 1 Produced a purchase Ads Manager 1,889 $1.31 $2,473.18 5,224 36.2% 229,773 30 $652.00
7 General Hooks | Templates | Image 04 | AC 1 sts1606TSAWarm Scaling 1·Warm TSA Scaling Produced a purchase Ads Manager 1,836 $1.83 $3,363.42 6,829 26.9% 422,125 91 $2,921.00
8 Grid Photos | Style 4 | Image 08 | AC 1 sts0624STSScaling Canada·Scaling Campaign 3 | Canada Produced a purchase Ads Manager 1,656 $1.15 $1,903.65 7,184 23.1% 329,061 48 $1,928.50
9 General Hooks | Style 5 | AC 1 sts0957TSAGeneral Hooks·General Hooks | Style 5 | AC 1 - Copy Produced a purchase Ads Manager 1,586 $1.19 $1,881.87 4,611 34.4% 275,911 26 $807.00
10 Grid Photos | Style 3 | Image 09 | AC 1 sts0242TSAWarm Scaling 1·Warm TSA Scaling Produced a purchase Ads Manager 1,575 $1.47 $2,316.67 7,393 21.3% 326,632 100 $3,975.50

Top 3 video ads

Three video ads are built and none has delivered an impression yet.

#PreviewCreative LeadsCost / lead SpendClicks Page conv.Impressions Purch.Revenue
1 Video | Style 3 | Video 3 V2 Wide Screen | AC 1 - Copy 3 TSAWarm Scaling 1·Warm TSA Scaling Produced a purchase Watch videoAds Manager 19,103 $1.53 $29,299.58 60,176 31.7% 1,676,780 753 $32,766.99
2 Video | Style 3 | Video 3 V2 Wide Screen | AC 1 - Copy 2 STSScaling·Scaling Campaign 1 Produced a purchase Watch videoAds Manager 12,144 $1.33 $16,104.54 37,880 32.1% 855,755 391 $13,237.99
3 Video | Style 3 | 9x16 | AC 1 - Copy 2 TSAWarm Scaling 1·Warm TSA Scaling Produced a purchase Watch videoAds Manager 4,628 $1.11 $5,127.05 11,827 39.1% 193,819 114 $4,230.22

Daily log

One row per day of delivery. This table grows as the summit runs.

DateSpend Link clicksLeads Cost / leadPage conv. PurchasesRevenue ROAS
9/7/2026 $107.09 358 128 $0.84 35.8% 4 $85.00 0.79x
9/8/2026 $2,931.79 6,566 2,018 $1.45 30.7% 82 $1,711.00 0.58x
9/9/2026 $8,302.83 22,161 6,372 $1.30 28.8% 213 $4,741.00 0.57x
9/10/2026 $9,402.12 23,781 7,069 $1.33 29.7% 190 $4,682.00 0.50x
9/11/2026 $8,887.73 23,021 6,710 $1.32 29.1% 202 $4,879.00 0.55x
9/12/2026 $6,877.06 19,478 5,524 $1.24 28.4% 159 $3,904.00 0.57x
9/13/2026 $9,780.49 25,292 7,067 $1.38 27.9% 190 $4,692.00 0.48x
9/14/2026 $8,293.50 19,887 5,488 $1.51 27.6% 205 $5,165.00 0.62x
9/15/2026 $7,690.37 19,981 5,530 $1.39 27.7% 183 $5,511.00 0.72x
9/16/2026 $6,541.54 15,382 4,524 $1.45 29.4% 154 $4,002.00 0.61x
9/17/2026 $6,958.34 17,287 5,562 $1.25 32.2% 174 $4,651.98 0.67x
9/18/2026 $6,363.79 16,031 4,760 $1.34 29.7% 130 $3,936.99 0.62x
9/19/2026 $4,954.67 14,095 3,953 $1.25 28.0% 117 $3,886.00 0.78x
9/20/2026 $6,147.50 16,875 4,617 $1.33 27.4% 121 $3,823.50 0.62x
9/21/2026 $6,159.87 16,216 4,422 $1.39 27.3% 115 $2,707.00 0.44x
9/22/2026 $5,773.39 15,071 4,125 $1.40 27.4% 122 $3,391.50 0.59x
9/23/2026 $5,772.01 14,729 3,826 $1.51 26.0% 128 $3,613.00 0.63x
9/24/2026 $5,715.55 13,641 3,509 $1.63 25.7% 102 $2,847.00 0.50x
9/25/2026 $5,280.40 12,101 3,096 $1.71 25.6% 88 $3,341.00 0.63x
9/26/2026 $5,192.95 13,265 3,769 $1.38 28.4% 77 $2,921.00 0.56x
9/27/2026 $7,706.68 19,222 5,388 $1.43 28.0% 130 $5,113.50 0.66x
9/28/2026 $6,886.07 18,716 5,090 $1.35 27.2% 137 $3,528.00 0.51x
9/29/2026 $8,080.94 20,580 5,216 $1.55 25.3% 126 $3,584.00 0.44x
9/30/2026 $7,138.00 14,925 4,217 $1.69 28.3% 116 $3,339.00 0.47x
10/1/2026 $7,627.51 15,540 4,385 $1.74 28.2% 127 $4,096.00 0.54x
10/2/2026 $8,733.92 16,475 4,597 $1.90 27.9% 169 $4,952.00 0.57x
10/3/2026 $7,366.97 14,372 3,918 $1.88 27.3% 123 $2,972.00 0.40x
10/4/2026 $8,801.41 18,440 4,032 $2.18 21.9% 139 $3,175.00 0.36x
10/5/2026 $7,440.07 14,897 4,140 $1.80 27.8% 161 $3,671.50 0.49x
10/6/2026 $6,875.31 12,605 3,690 $1.86 29.3% 149 $3,772.00 0.55x
10/7/2026 $7,090.19 12,337 3,647 $1.94 29.6% 159 $3,634.99 0.51x
10/8/2026 $8,427.09 15,415 4,075 $2.07 26.4% 214 $4,953.00 0.59x
10/9/2026 $14,451.11 24,475 4,613 $3.13 18.8% 214 $5,391.50 0.37x
10/10/2026 $11,753.25 20,661 5,486 $2.14 26.6% 281 $6,703.00 0.57x
10/11/2026 $11,862.12 20,587 5,498 $2.16 26.7% 361 $7,994.00 0.67x
10/12/2026 $0.00 0 20 $0.00 no data 159 $14,073.86 no data
10/13/2026 $0.00 0 0 no data no data 43 $5,030.00 no data
10/14/2026 $0.00 0 1 $0.00 no data 46 $7,884.50 no data
10/15/2026 $0.00 0 0 no data no data 104 $15,339.48 no data
10/16/2026 $0.00 0 0 no data no data 230 $27,896.59 no data
10/17/2026 $0.00 0 1 $0.00 no data 64 $9,896.98 no data
10/18/2026 $0.00 0 0 no data no data 47 $5,667.49 no data
10/19/2026 $0.00 0 0 no data no data 14 $1,949.31 no data

How these numbers are built

Registrations and sales come from Hyros. Spend, link clicks and impressions come from Meta, which bills them.

Ad accounts and creatives

  • STSSchool of Traditional Skills Ad Account1246959949464564
  • TSATraditional Skills Academy3014083142121289

Both sit under one Hyros account, so the two are combined without double counting.

The split is deliberate. Hyros counts people: it tracks server-side and catches registrations and sales the pixel drops. Meta counts money: it is what actually bills the card. Hyros relays cost rather than measuring it, and relays it late, so taking spend from Meta is what keeps this page matching Ads Manager to the cent. Ad sets are matched by ID, never by campaign name, so no other campaign in either account can leak in.

Creative previews are pulled from the Meta Ads API too, so they keep working after Meta's own image links expire.

The tag filter

Leads, purchases and revenue count only people carrying !summit-2026: 170384 leads in total, of which 160146 are attributed to a Fall Summit ad and 10188 arrived organic or direct.

Spend and link clicks cannot be tag-filtered by anyone, so those are the whole-campaign figures for the Fall Summit ad sets.

Meta will report fewer registrations than this page does. Its pixel only sees what it can attribute in the browser; Hyros matches server-side. Reading the same window on 10/19/2026 06:23 PDT, Meta counted 318,768 against Hyros’ 160,146. Neither is broken: they count different things, and the gap is the reason Hyros is here.

A sale counts only where the buyer touched a Fall Summit ad. If they reached the offer through one, the sale counts whatever click closed it, credited to that ad. A tagged sale with no ad touch anywhere is organic traffic, not the ads, and is left out of every figure here.

Definitions

  • Page conversion is leads divided by link clicks, as requested. It can exceed 100% on an individual ad when Hyros tracks a session Meta did not count as a link click.
  • Cost per lead is spend divided by tagged leads.
  • Purchases and revenue are sales from !summit-2026 leads who touched a Fall Summit ad, inside the campaign window. The closing click may be anything; the ad touch is what qualifies it. Organic sales carrying the tag are excluded.
  • Reg. to sale is purchases divided by registrations: the share of people who signed up and then bought. Page conversion measures the ad and the landing page; this measures what happens after.
  • ROAS is that revenue divided by spend. Break-even is 1.00x.

Refreshing this page

This copy is rebuilt each time the numbers are re-pulled: every 15 minutes while the team's dashboard is running, and whenever someone there presses Refresh. Each pull reaches this page a couple of minutes later.

The timestamp above is the pull it was built from, in the ad account's time zone.

Known variances

  • Hyros reports 0 attributed leads on these ad sets against 160146 carrying the tag. The tag-filtered figure is used everywhere here.
  • 17 campaigns are on this board without having been named in the build: Ad Copy Testing, US/Canada Pages Ads, LAL Scaling, Scaling 3 | ABO - Copy, Scaling 4 | ABO Purchase, Scaling Australia, Scaling CA/UK/AU, Scaling Canada, Scaling NZ, Scaling New Templates | Purchases, Scaling SA, Scaling SA Purchase, Scaling UK, Warm Scaling 1, Reminder, Replay and Summit Special Membership. Every Fall Summit campaign these two accounts run is counted whether or not anyone has told this page about it, so a campaign launched this morning is in the totals above from its first dollar.
  • 589 tagged sales worth $29,463.20 are excluded as organic. They carry the summit tag but no Fall Summit ad touch anywhere, so they are not the ads’ doing. Hyros counts 7289 tagged sales in this window; this page reports the 6937 the ads earned, 868 of them in the MOF and BOF sections.
  • 237 sales worth $9,206.71 closed on a MOF or BOF ad from a buyer without the summit tag. They are counted in that section: a paid retargeting click closed them, so they are not organic. MOF and BOF sales follow Hyros’ last-click model, which skips organic touches, so a buyer who clicked the ad and came back through Google to pay is still the ad’s.
  • 931 registrations last clicked a MOF or BOF ad. Those campaigns are never credited with a registration: 881 went back to the Fall Summit ad the person first came in on, and 50 with no Fall Summit first touch are left out of the paid registration count.
  • Ad rows sum to $257,161.42 of the $257,373.63 total. Hyros has not yet broken every ad set's spend down to individual ads, and the ad level is one full-window pull taken seconds after the per-day sweep rather than part of it. The campaign table and the headline figures use the ad-set numbers, which are authoritative; the creative ranking below uses the ad rows, so its spend column runs slightly light.
  • Five older sales sit on tagged leads but predate 9/7/2026, the first day any Fall Summit ad ran: four staff test transactions and one Preservation Summit rebill. All five are listed in the purchase ledger.